Digital giving platforms ‘terrifically inefficient’ means of fundraising

The vice chair of UK Community Foundations has said he is worried about the “proliferation” of digital crowdfunding, because he thinks it’s a “terrifically inefficient way of raising” and distributing charitable funds.

Speaking on a plenary panel on the second day of the Directory of Social Change’s Fundraising Fair, Rob Williamson, chief executive of Community Foundation Tyne & Wear and Northumberland, and vice chair of the umbrella body for local grantmaking organisations, said he was worried about the “proliferation” of crowdfunding appeals.

He said the volume of digital fundraising appeals launched in response to terrorist attacks and disasters such as the Manchester bombing and the Grenfell Tower fire had confused the public and damaged the reputations of the charities involved

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