Fundraising most important skill for facing the future say small charity leaders

Small charity leaders believe they most need fundraising skills and experience if they are to meet future challenges, according to a survey by The Garfield Weston Foundation.

The Garfield Weston Foundation surveyed small charity leaders to mark the opening of the 2018 Weston Charity Awards, and found that 65% identified fundraising skills as the most needed, while over half (54%) say strategy development is a much-needed skill to help their organisation thrive in future.

The findings

When asked which of the following skills or relevant experience they thought were most needed to meet future challenges, leaders responded:

  • Fundraising – 64.9%
  • Strategy development – 53.85%
  • Building partnerships with the commercial sector – 48.29%
  • Branding and communications – 46.15%
  • Staff development and performance management – 41.88%
  • IT & digital – 40.60%
  • Financial – 37.18%
  • Governance – 32.91%
  • Building partnerships within the not for profit sector – 31.62%
  • Other – 11.97%
  • Expertise in organisational mergers – 8.97%
  • Estates and facilities management – 7.69%

The research showed that charities expect to help more people in 2018 but without real income growth.

For more information go to the UK Fundraising website

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