Small charity leaders believe they most need fundraising skills and experience if they are to meet future challenges, according to a survey by The Garfield Weston Foundation.
The Garfield Weston Foundation surveyed small charity leaders to mark the opening of the 2018 Weston Charity Awards, and found that 65% identified fundraising skills as the most needed, while over half (54%) say strategy development is a much-needed skill to help their organisation thrive in future.
When asked which of the following skills or relevant experience they thought were most needed to meet future challenges, leaders responded:
- Fundraising – 64.9%
- Strategy development – 53.85%
- Building partnerships with the commercial sector – 48.29%
- Branding and communications – 46.15%
- Staff development and performance management – 41.88%
- IT & digital – 40.60%
- Financial – 37.18%
- Governance – 32.91%
- Building partnerships within the not for profit sector – 31.62%
- Other – 11.97%
- Expertise in organisational mergers – 8.97%
- Estates and facilities management – 7.69%
The research showed that charities expect to help more people in 2018 but without real income growth.