One in two people who don’t give to local charities say the main reason is that they are unaware of them, research suggests. It’s just one of the reasons that local charity HERIB has linked up with marketing agency JENKO to undertake vital research into the public’s opinion about its existing name and brand.
“We receive no government funding and rely on donations to support thousands of local people with sight loss,” explains HERIB’s Income Generation and Marketing Manager, Angela Gregory. “So it’s incredibly important that people know who we are and what we do , however, even more importantly, we want to reach out to even more people, whatever their degree of visual impairment, because we believe no one should have to deal with sight loss alone and un-supported.”
“Since our formation in 1864, the charity has been through many changes and we are extremely proud of our long history of providing support to local people with visual impairment. By reviewing our brand and our existing name we are seeking to present the charity in a way that is more appropriate for the modern day, however our work will remain the same.”
“The consultation runs until 14th July and we hope that as many people as possible will take the opportunity to have their say during this important process, which could help HERIB to support even more visually impaired people in future years.”
The charity is inviting people to participate in the review by either attending one of two Focus Groups at HERIB centre on Beverley Road in Hull on the following dates:
Tuesday 27th June 1.00 – 2.30pm
Friday 30th June 9.30am – 11am