New research from the Charity Commission and the Fundraising Regulator highlights the generosity of the British public at Christmas – and suggests that younger people are savvier about the charities they donate to than other age groups.
44% of 18 – 24 year olds said that they would give up their smartphones for the month of December to raise £500 for a charity of their choice. This is compared with under a third of the rest of the population. Youngsters also intend to make the highest financial donation to charity this Christmas, with an average pledge of £31.29.
This generosity is backed up by a strong awareness among that age group about the importance of making basic checks on a charity before giving, suggesting that young people are making informed choices about who they give to. Over half of young people said that they usually do checks on a charity before donating to them, compared with just 29% of over 75s.
The Commission is reminding the public that its online register holds a wide range of information about charities, including who sits on their trustee board, how they spend their money and whether the charity is or has been formally investigated by the Commission.